ABOUT THE EPISODE
Santa Cruz first caught my attention years ago through their involvement with the Sierra Buttes Trail Stewardship, and the other events they have been involved with that also included an aspect of trail work. Then in November of 2019 Santa Cruz rolled out the “Paydirt Fund”. This really caught my attention and I’m sure others as well. After all, how many companies are giving out One Million Dollars over 3 years with no geographical limitations, and very few other limitations?
This brought me to Katie Zaffke who is the Paydirt Fund Program Coordinator. This is one of the most inspiring interviews I had the opportunity to take part in yet. Tune in to learn more about the Santa Cruz and the Paydirt fund.
Topics in the show include:
- Katie Zaffke’s back story
- The backstory about Santa Cruz supporting trail communities such as the Sierra Buttes Trail Stewardship.
- How the Paydirt Fund came about
- The details on some Paydirt Fund recipients
- Details on what makes a good project for the Paydirt Fund
- Breaking News – Tune in to see what program is morphing in the name of supporting those who help push trail projects.
- Closing Comments.
RELATED SHOW LINKS
Santa Cruz: https://www.santacruzbicycles.com
Santa Cruz Paydirt Fund: https://www.santacruzbicycles.com/en-US/paydirt
Sierra Buttes Trail Stewardship: https://sierratrails.org/
Ridgeline (Northern Italy): https://www.ridgeline.bike/
Grow Cycle Foundation:https://growcyclingfoundation.org/
Support for Trail EAffect Comes from Smith’s Bike Shop in La Crosse, WI: https://smithsbikes.com/
This show has been edited and produced by Evolution Trail Services, for more information go to:
If you have any questions about Mountain Bike Radio in general, please contact Ben at Ben@Mountainbikeradio.com
ABOUT TRAIL EAFFECT
Trails build community and Communities build trails. What came first you may ask… Host Josh Blum digs into the stories of how trails effect and affect the people and places we call home and those we might like to call home.
ABOUT THE HOST
Josh Blum is a father, husband, and doer of stuff – paired with Advocate, Builder of Trails and Community. Originally from La Crosse WI, Josh has been enjoying the outdoors, trails, and mountain bikes since a young age. Always curious and learning about better ways to improve trail users’ experiences. Josh is employed by WisDOT, and is the owner / operator of Evolution Trail Services.