MOUNTAIN BIKE RADIO | TRAIL EAFFECT – “EPISODE 17 with JOSHUA LAWTON – STORY TELLER & CONTENT CREATOR FOR PEARL iZUMi”

ABOUT THE EPISODE

PEARL iZUMi has caught my attention as a company that is making great strides in telling stories about people and communities. They have a series called “Underexposed” high lighting communities that people may not associate mountain biking with right away and bringing attention to the. PEARL iZUMi also has a “Dig Series” where they highlight communities that are using trails and mountain biking to revitalize their economy. 

In this show we speak with Joshua Lawton both a content creator and story teller for PEARL iZUMi. Joshua came to PEARL iZUMi from IMBA where he brought both the background and understanding trails and the advocacy that goes into creating trails doesn’t always get the attention they deserve. 

Topics in the show include:

  • Joshua Lawton’s backstory
  • PEARL iZUMi Blog
  • Under Exposed Series
  • Dig Series
  • PEARL iZUMi as a company
  • Closing Comments

RELATED SHOW LINKS

PEARL iZUMi: https://www.pearlizumi.com/
PEARL iZUMi Blog: https://blog.pearlizumi.com/
PEARL iZUMi Under Exposed Series on YouTube: https://www.youtube.com/playlist?list=PLfV0ucaxuYA4cd1Zhb5BJwn4GYHYwpRGE
PEARL iZUMi Dig Series on YouTube: https://www.youtube.com/playlist?list=PLfV0ucaxuYA5kLIqHBeL_pBg6X60hL_8D

Support for Trail EAffect Comes from Smith’s Bike Shop in La Crosse, WI: https://smithsbikes.com/

This show has been edited and produced by Evolution Trail Services, for more information go to:

Evolution Trail Services: www.evotrails.com
Contact Josh at evolutiontrails@gmail.com 

If you have any questions about Mountain Bike Radio in general, please contact Ben at Ben@Mountainbikeradio.com

ABOUT TRAIL EAFFECT

Trails build community and Communities build trails. What came first you may ask… Host Josh Blum digs into the stories of how trails effect and affect the people and places we call home and those we might like to call home.

ABOUT THE HOST

Josh Blum is a father, husband, and doer of stuff – paired with Advocate, Builder of Trails and Community. Originally from La Crosse WI, Josh has been enjoying the outdoors, trails, and mountain bikes since a young age. Always curious and learning about better ways to improve trail users’ experiences. Josh is employed by WisDOT, and is the owner / operator of Evolution Trail Services.

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Author: Ben

Ben is originally from Southeastern Wisconsin. After graduating college at UW La Crosse, he lived in several Midwestern cities, Denver, and Western North Dakota before relocating to Hayward, Wisconsin in 2017, providing a lot of opportunity to experience the outdoors throughout the country. Ben started mountain biking in 2006 after five years of other endurance sports including running and triathlons of various distances. In 2012, he created Mountain Bike Radio and has been dedicated to mountain biking since. He has a lot of experience racing all distances, including 24 hour solos, 12 hour solos, 100 miles, 50 milers, XC distance, fatbikes, gravel, and everything in between. He’s married to wife, Amy, with two young children – Claeson and Paige. Ben hopes that his passion for mountain biking and the outdoors drives his commitment to creating, improving, and maintaining opportunities in the outside world.

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