Val is joined by Cassie Abel, Co-Founder & CEO of Wild Rye. Wild Rye produces design driven outdoor apparel for women. Cassie’s and Wild Rye’s passion for empowering women while celebrating our surroundings is clear from the discussion. Val and Cassie discuss Wild Rye, running businesses, women and bikes, living in Sun Valley, growth in popular areas including Idaho, and more.
This episode supported by Mountain Biking Park City – https://mountainbikingparkcity.com/
Wild Rye – https://wild-rye.com/
Wild Rye in Adventure Journal – https://wild-rye.com/blogs/news/wild-rye-x-adventure-journal
Wild Rye on Instagram – https://www.instagram.com/wild_rye_/
Wild Rye on Facebook – https://www.facebook.com/WildRyeMtnAprl/
Women Led Wednesday – http://www.womenledwednesday.com/
Cassie highlighted on REI blog – https://www.rei.com/blog/camp/why-these-five-outdoor-lovers-embraced-remote-work
The She Shreds Podcast celebrates women who are doing amazing things, on bikes and in life, while inspiring countless others to try something new, step outside of their comfort zone, and to love themselves while doing it.
The women you’ll meet on She Shreds Podcast are athletes, mothers, ambassadors, bike industry leaders, product designers and engineers, pillars of their communities, adventurers and travelers from all corners of the country. They’ve started businesses, raised families, won races, lost races, healed from injury, seen success in their careers, failed at times and have followed their hearts.
We’ll hear about their experiences, learn from their hard earned wisdom and get a glimpse into the hearts and minds of some truly amazing women.